Besieged is yours.
The crisis prevention playbook for electric cooperative CEOs who are tired of playing defense.
Trust breaks before you see it. By the time members are at the microphone, the damage is already done. Besieged diagnoses the moment it starts to fracture, usually well before leadership recognizes it, and gives you the language, the frameworks, and the specific next moves to stay ahead of it.
This is Volume One of the On the Record series by crisis communications strategist Molly McPherson. Grounded in a decade of real cooperative case studies. Built on McPherson's proprietary Crisis Doctrine. Written for the CEO who knows pressure is coming and refuses to be caught flat-footed.
WHAT'S INSIDE
11 modules across three parts, each one built to stand alone. No sequence required. Go straight to the pressure point you're facing right now.
Part One: Setting the Scene. Trust as the benchmark. How backlash actually forms. And the root cause no one will name: contempt, the quiet kind, where leadership treats member frustration as noise until trust breaks irreversibly.
Part Two: The Pressure Points. Rate increases. Line crew organizing. Data centers and large loads. CEO compensation questions. The inherited situation you didn't create but now own. Each module covers the specific language and positioning for that pressure point.
Part Three: Getting Through It. Town halls and the room that can turn. Organized opposition and outside agitators. And rebuilding trust after the break, not with spin, but with actual rebuilding.
ALSO INCLUDED
- Audio version, read by Molly, for the drive between substations
- All downloads and templates
- Quarterly Briefing access (live and recorded)
- Quarterly Field Report
WHAT YOU'LL WALK AWAY WITH
- How to recognize the early warning signals your communications team is already missing
- The difference between member frustration and member organizing, and the correct response to each
- Rate increase conversations that don't ignite backlash
- Member-first language for annual meetings and town halls
- How to lead your board through transparency decisions they may not want to make but can no longer avoid
HOW IT WORKS
Self-contained modules. Access any one, any time. Built for the CEO who doesn't have a week to sit in a training room but has the next ten years to lead through pressure.
