Complete Your Access to Besieged
Besieged is the first volume in the On the Record series by crisis communications strategist Molly McPherson.
Written for electric cooperative CEOs navigating rate pressure, member backlash, and organized opposition, this self-paced playbook diagnoses the moment trust breaks, usually well before leadership recognizes it.
WHAT YOU GET
Grounded in a decade of real cooperative case studies and built on McPherson's proprietary Crisis Doctrine, you will learn to:
- Recognize early warning signals your communications team is already missing
- Distinguish member frustration from member organizing, and respond to each correctly
- Handle rate increase conversations without igniting backlash
- Prepare for annual meetings and town halls with member-first language
- Lead your board through transparency decisions they may not want to make but can no longer avoid
HOW IT WORKS
Self-contained modules. Access any module, any time. No sequence required. Built for the CEO who does not have a week to sit in a training room but has the next ten years to lead through pressure.
NEXT STEPS
- Check your email for login credentials and orientation guide
- Access every module immediatelyā€”no waiting, no setup required
