Nobody gets around a crisis. I get leaders through it.
I'm Molly McPherson. Crisis communication strategist, keynote speaker, former FEMA. I teach leaders what actually destroys reputations in public, and what saves them.
Nobody gets around a crisis.
I get leaders through it.
I'm Molly McPherson. Crisis communication strategist, keynote speaker, former FEMA. I teach leaders what actually destroys reputations in public, and what saves them.
When the story breaks, the press calls Molly.
Indestructible doesn't meanΒ
the hit bounces off.
It means you can take the hit and walk through it, because you built what makes the walk survivable before you needed it.
Every public crisis is a trust crisis.
Trust works like a line of credit: banked in peacetime, drawn in the storm. Two leaders make the same mistake. One gets forgiveness. One gets a Facebook group organizing against them. The difference isn't luck. It's what they built before.
Start where
you are.
Hear it live.
I keynote conferences, board retreats, and industry events on crisis, trust, and leading in public. Direct, funny where it should be, and useful enough that people photograph the slides.
Speaking βRead it weekly.
The newsletter breaks down the week's public messes and the doctrine underneath them. Free to start, and the paid membership goes deeper.
THE PR BREAKDOWN βRun it yourself.
The playbooks put my client doctrine in your hands, written for your world. Besieged, for electric cooperatives, is available now.
PLAYBOOKS βWhen it's your fire.
One confidential assessment, two working sessions, and your action plan on a single page. No RFP, no board resolution.Β $4,500 flat.
THE CRISIS INTENSIVE βI've been in the room.
FEMA-trained. Two decades in crisis communication. Host of The PR Breakdown podcast. I've stood next to CEOs at hostile town halls and watched what actually saves a leader when the room turns.
Β Hint: it's never the lawyered statement.Β
See crises coming before everyone else.
Weekly breakdowns of public crises and the doctrine underneath.
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