LEADING
UNDER FIRE
Crisis Prevention Playbook for Cooperative Leaders Who Want to Get Ahead of the Problem
Built for the leader who sees something coming and needs a system before it becomes a crisis.
GET ACCESS TODAYThe Reality
This Is Not a Normal Moment
Rate increases. Line crews organizing. Data centers moving into rural territory and changing who gets to ask questions about your infrastructure. Members demanding to know what the CEO makes. Directors who ran unopposed for a decade suddenly facing a coordinated campaign to vote them out.
This is not a normal moment for cooperatives. The pressures converging right now are more layered, more public, and more consequential than anything most cooperative leaders have navigated before. And the tools most cooperatives reach for—the newsletter, the prepared statement, the town hall formatted as a lecture—are not built for this environment.
Rate
Increases
Members asking harder questions about costs, compensation, and accountability.
Member Organizing
Coordinated campaigns replacing decades of uncontested board elections.
Leadership Visibility
CEO compensation and decisions under public scrutiny like never before.
The Playbook
A Working System
Leading Under Fire is a self-contained crisis prevention playbook built for cooperative leaders who want to get ahead of the problem, not manage it after it has already gone public. You open it on a Tuesday afternoon when something is starting to bubble—and find exactly what you need.
Ten modules. Three sections. Every module includes a short video, a downloadable framework, and templates your communications team can use immediately.
The system is built on one principle: every crisis is a trust event. And trust problems are preventable if you know what to look for before the headline arrives.
Inside the Playbook
