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MOLLYFI.AI

Strategic Communication When You Need It Most. 
Right When You Need It.

Mollyfi™ is your on-demand, expert crisis guide.

Managing backlash? Prepping for a tough conversation? Feeling the pressure to say the right thing?
Mollyfi™ helps you do it. Clearly, strategically, and fast.

Built by nationally recognized crisis strategist Molly McPherson. Decades of real-world experience at your fingertips.

 

Try Now!
 

Crisis Strategy, On Demand

 


It’s like having Molly in your pocket. Ready with the right words when the stakes are high.

SITUATION ASSESSMENT

"How serious is this issue really?"

Get a clear read on the issue. Fast.

STRATEGIC RESPONSE

"What should I say and when?"

Shape the message. Word by word.

REPUTATION PROTECTION

"How do I keep this from blowing up?"

Get ahead of the fallout before it starts.

COMMUNICATION PREP

"How do I handle difficult conversations?"

Go in calm, clear, and ready.

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“It really is like having Molly right there with you, cutting through the chaos and helping you navigate, and/or plan for, even the messiest situation”
- Shannon Droeske, Brand Culture and Communications Specialist -

Mollyfi™ is for you if you are

  • Writing a company response after a backlash

  • Prepping a nervous exec for media questions

  • Handling employee conflict behind closed doors

  • Drafting an email that could go very wrong


“I loved experimenting with the tool, particularly to compare with other AI. The refinement from a communications expert is notable and helps to narrow in on our specific needs.”
- Katie, Higher Ed reputation and issues management -

How Mollyfi™ Works

Mollyfi.ai does not collect your details. It gives you direction.
When a crisis breaks, you do not need more noise. You need clarity.
Mollyfi.ai helps you find the words, frame the message, and move forward with confidence.

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How Mollyfi Works

Try It Now!

“If you have wanted Molly by your side in an instant, Mollyfi™ is so close to the real thing. Besides the critical insights, I learn along the way.”
- Allan Reetz. Clear communications is my stock-in-trade. -

Built by crisis expert
Molly McPherson

For more than two decades, I have helped leaders navigate their worst moments. From celebrity scandals to corporate disruptions, I have seen what works and what destroys reputations. Mollyfi™ puts my strategic expertise at your fingertips so you can handle high-stakes communication with confidence. 

âś“ Featured expert on CNN, ABC, CBS, NBC News, NPR, MSNBC, and Nightline x Impact

âś“ Quoted and profiled in The New York Times, The Boston Globe, Los Angeles Times, The Wall Street Journal, TIME Magazine, and more


APR-Certified
Crisis and Reputation Strategist


Trusted by more than
700K followers
for real-time strategic analysis


Host of The
PR Breakdown
podcast


Author of
Indestructible:
Reclaim Control and
Respond with Confidence
in a Media Crisis


Former
FEMA
Digital Crisis
Strategy Architect


Former Director of
Communications for the
Cruise Line International Association
in Washington, D.C.

Built by crisis expert Molly McPherson

 

For more than two decades, I have helped leaders navigate their worst moments. From celebrity scandals to corporate disruptions, I have seen what works and what destroys reputations. Mollyfi puts my strategic expertise at your fingertips so you can handle high-stakes communication with confidence.
 
CREDENTIALS:

âś“ APR-Certified Crisis and Reputation Strategist
âś“ Trusted by more than 700K followers for real-time strategic analysis
âś“ Host of The PR Breakdown podcast
âś“ Author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
âś“ Featured expert on CNN, ABC, CBS, NBC News, NPR, MSNBC, and Nightline x Impact
âś“ Quoted and profiled in The New York Times, The Boston Globe, Los Angeles Times, The Wall Street Journal, TIME Magazine, and more
âś“ Former FEMA Digital Crisis Strategy Architect
âś“ Former Director of Communications for the Cruise Line International Association in Washington, D.C.

 

Pricing

 

Every plan includes the full Mollyfi™ system. What changes is how many queries you can use and the level of guidance you receive.

 

PLANS

Briefing Room


Free

  • 10 queries per month

  • Access to core statement and message tools within MollyFi.

  • No credit card required.

  • Launch Bonuses not included.

War Room


 $79 per month or
$790 per year (Regularly $99 per month or $990 per year) 

  • 200 queries per month (text or voice) to generate statements, responses, or analysis inside Mollyfi.
  • Access to the Mollyfi Field Guide, a step-by-step resource for managing crises and strategic communication.
  • Option for Private Strategy Access with Molly, available to annual members at a preferred consulting rate (additional fees apply).
    • 15% off Molly's hourly consultation rate with an annual subscription.
    • Launch Bonus 1: Behind the Breakdown replay. Access to a 90-minute advanced session showing how Molly uses AI and media monitoring in real-time for clients in crisis.
    • Launch Bonus 2: Exclusive access to Monthly PR Breakdowns, a live member chat where Molly dissects one real crisis each month, shares her response process, and leads discussion on what could have been done differently.

Enroll in the Annual Plan by October 30 and receive 25% off, that’s a savings of $197 (regularly $790)

Situation Room


$279 per month or
$2,790 per year 

(Regularly $399 per month or $3627 per year) 

  • Unlimited queries (text and voice) to generate statements, responses, or analysis inside Mollyfi.
  • Comprehensive Mollyfi Field Guide and Prompt Workbook to guide you through any crisis PR issue
  • Full plan capabilities for detailed crisis planning and documentation
  • Option for Private Strategy Access with Molly, available to annual members at a preferred consulting rate (additional fees apply).
    • 25% off Molly's hourly consultation rate with an annual subscription.
    • Launch Bonus 1: 30-minute strategy call with Molly to customize your first-hour system or use as a strategic session (available to annual plan subscriptions only).
    • Launch Bonus 2: Behind the Breakdown replay. Access to a 90-minute advanced session showing how Molly uses AI and media monitoring in real-time for clients in crisis.
    • Launch Bonus 3: Exclusive access to Monthly PR Breakdowns, a live member chat where Molly dissects one real crisis each month, shares her response process, and leads discussion on what could have been done differently.

Enroll in the Annual Plan by October 30 and receive 30% off, that’s a savings of $837 (regularly $2790)

Try Now!


“...If you find yourself handling a crisis, it will immediately help you get through your reactive, emotional response and into a more productive mindset to help you break down the best approach for your response…”

- Louise Pay, Editor & Research Consultant -

 

Your Privacy Comes First

 
When you are navigating sensitive situations, you need a space where you can think clearly without worry. Mollyfi™️ was created with that need in mind.
Mollyfi™️ is built on the secure, enterprise-grade platform of Delphi.ai. It gives you a private, anonymous space to clarify your thinking, seek professional-grade advice or perfect your statement.

Your messages stay private

Inside Mollyfi™️, what you write belongs to you.

✓ We cannot see your conversations.
✓ Your organization cannot see them.
✓ Your messages are not shared with other users.

The only information Mollyfi™️ receives is your name and email. Everything else stays confidential inside the system

Your content stays yours

Mollyfi™️ is built on Delphi.ai’s secure environment, which maintains a private index for your content. That means:

✓ Your intellectual property remains yours
✓ Your content is not used to train external models
✓ Your input stays in a secure, isolated environment

Smart privacy practices for added security

While we are confident your data is private, we do recommend the below smart privacy practices:

✓ Use role titles instead of names (for example, "CFO" instead of a person’s name)
âś“ Use organization descriptions instead of brand names
âś“ Focus on situation patterns, not confidential identifiers

This allows you to safely test messaging, draft responses, and think strategically without exposing sensitive information.

 

Frequently Asked Questions

 

Still Deciding

When the pressure hits, you will not have time to think it through.

Mollyfi™ helps you move fast and move smart.

Try Now!


“Mollyfi.ai is an excellent resource for anyone in the communication field, particularly freelancers and consultants seeking a sounding board for their ideas. Mollyfi.ai carries the promise of putting expert guidance at your fingertips when reputational stakes are high. It’s like having a direct link to Molly, armed with her years of experience in crisis management!”

- Jared Meade, founder and principal of Rayne Strategy Group -

 

 

What Beta Testers Said

 

“Mollyfi™ is a PR strategist in your back pocket to give real world advice when you need it.“

- Ally Houghton, Financial Marketing and PR -

“A helpful and insightful resource tool, whether you're a business owner who knows nothing about PR or a seasoned PR professional. It's like having Molly in your back pocket!”

- Harriet Duncan, Founder/CEO & PR Strategist, HCD Group -

“Mollyfi.ai is a terrific tool, especially for young PR professionals or those who are looking to expand their PR know-how.”

- Colleen M. -

“...I approached Mollyfi™ with high expectations, and it delivered.
This app offers clarity, confidence, and strategy ON DEMAND. Mollyfi™ speaks like someone who’s been in the trenches of public backlash and reputation ruin, because it’s built on the insights of someone who has.
So whether you’re a flying solo in a small shop or a senior advisor needing space to quickly flush out your strategy before taking it up the ladder, Mollyfi™ delivers. It doesn’t just offer advice, it helps you think smarter, act faster, and stay aligned with best practices in a world that rarely gives you time to breathe…A must have tool in the modern communicators toolbox.”

- A. Zinck, strategic political communications, with a focus on crisis communication and rapid response -

“Mollyfi.AI is like having Molly with you anytime you need. I can’t recommend it enough. The insights are sharp, the advice is spot-on, and it’s helped me more than once when I needed support with messaging and communication. Whether I was stuck on how to respond to a situation or just needed a second opinion, Mollyfi.AI delivered clear, confident guidance that felt personal and relevant. If you’re serious about getting your messaging right, this is the tool you want by your side.”

- Landon Gatliff, Small Business Owner -

“Mollyfi.AI impressed me with its blend of emotional intelligence and strategic thinking. It provided empathetic responses while also serving as an intelligent sounding board, offering thoughtful feedback that refined my ideas. This empathetic engagement was grounded in a solid strategic foundation. The app didn't just offer feel-good responses; it provided actionable insights and guidance that were both emotionally supportive and strategically sound. It's rare to find a tool that combines human-like understanding with practical, results-oriented advice.
This app is a game-changer for any PR, marketing, or communications professional looking for both emotional support and strategic guidance in their decision-making process.”

- Alana L., Marketing -

“If you have wanted Molly by your side in an instant, Mollyfi™ is so close to the real thing. And besides the critical insights, I learn along the way. That is a big deal. Information is one thing. Education is quite another.”

- Allan Reetz, Clear communications is my stock-in-trade. -

“I found this app to be super helpful especially in a very challenging political climate. I used it to create slides for a presentation on how to create messaging that advocates on behalf of our stakeholders but also protects the organizations’ brand.”

- TA, Director of PR and Communications -

“I just began as Vice Chaif of my local Democratic Party and there were several people butting heads in regards to whether or not to have a certain event. I used this to see how best to handle each person’s questions.”

- Michelle, Vice Chair local Democratic Party -

“Rapid and thoughtful response from Mollyfi™, it’s like having an expert at your side to help you frame your crisis situation and come up with solutions.”

- Judith Coley, Management Consultant -

“I have run Mollyfi™ as a resource in a plan-of-preventative-action in introduction of personal name and brand. It has added insight and awareness of best options and steps in preparing that roll-out.”

- Reid Barwick -

“Mollyfi™ was excellent in helping me improve my internal communications with my staff and bosses. It was also helpful coming up with different angles of things to look out for with some of our marketing campaigns.”

- Brian HK, education and outreach manager -

“I used Mollyfi™ to role play scenarios in my local political party when individuals are not agreeing. Ask how best to reach and serve our community. It was quite effective and offered excellent strategies and advice!”

- Michelle Head, Vice Chair of the Marshall County Democratic Party -

“As a solo practitioner, Mollyfi™ acts as a great check in and brainstorming partner almost like I have a colleague right there with me.”

- Patty Day, Engagement and Communications Strategist -

“Using Mollyfi™ feels like having a one-on-one session with Crisis PR Expert Molly McPherson herself! The app delivers solid advice along with Molly’s usual sass, humor and energy. I’m not in PR but found the guidance goes way beyond PR and is relevant to both personal and business situations. Highly recommend it!”

- Herb L, Non-Profit IT Guy -

“I would recommend for all PR and Comms folks - especially those on small teams or those who need support in getting buy-in from leadership. It’s like having Molly at your fingertips!”

- TA, Director of PR -

“The Mollyfi™ has been useful in pooling AI responses regarding SWOT Analysis from other AI platforms, and has put in some context preventative options for inadvertent adverse public statements.”

- Reid Barwick -

© 2025 Molly McPherson. All rights reserved.

Mollyfi™ is a strategic communication tool designed to provide guidance for high-stakes situations. For major crises, direct consultation with crisis professionals is recommended.