About the Creator

The COVID-19 Communication Kit was created in the week that public relations advisor, Molly McPherson lost 90% of her speaking engagements in a matter of days. 

She wanted to help other communicators by creating resources for responding to key stakeholders during this coronavirus crisis. 

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and crisis management experience to help organizations manage issues - from emerging to a crisis - to ensure organizations emerge with their reputation intact. Molly is an expert in crisis response in the age of digital.

Molly is the host of the Confident Communications Podcast and frequently speaks about crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA's Office of External Affairs during post-Hurricane Katrina efforts and as head of communications for the Cruise Line International Association in Arlington, Virginia, Molly created a public relations framework for responding to a public backlash both online and in the press.

She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization's success in the digital age.