All Episodes
Episodes
182: Public Speaking Tips No One Ever Tells You
There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word. Here are the lesser known tips on public speaking to help...
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181: When Will Smith Slapped Chris Rock at the Oscars in Real Time
By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett...
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180: The Real Scoop on How to Get a Wikipedia Page
Ever wondered what it takes to get your own Wikipedia page?Here's the short answer: it's not as easy as you think. In this episode, we get into the details about one of the most visited websites in the world and why...
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179: TikTok: Waste or Worth Your Time?
Let's start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information. However, the app has some advantages...
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178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia
President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now...
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177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict?
Wondering if it's okay to keep marketing during times of unrest? Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific...
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176: How to Write a Royally Good Media Advisory
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn't necessary for your organization,...
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175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can't seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the...
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174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and...
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173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with...
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172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies.But where do you start? In this episode we help you get started with your...
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171: 10 Words & Phrases to Banish in 2022
Do you use phrases you know are overwrought and overused? Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list of banished words as a...
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