The doctrine I use with clients, written for your world.

Each playbook takes the Indestructible PR® framework and builds it for one specific room: your stakeholders, your traps, your Tuesday.

Available Now:

Besieged: for electric cooperatives and member-owned organizations.

Your members own the place, and they know it. So when the rate increase lands or the reform group forms, the questions change fast: "What happened?" becomes "What aren't they telling us?" Besieged walks co-op leaders through the escalation cycle, the Three Operating Rules for the day it breaks, the accountability sequence, and the seven traps that turn members into organized backlash.

Get Besieged →

Coming Soon:

Unfollowed: for creators and public personas.

You built a following. Then the deal you made with them changed, and you may not have noticed. Unfollowed is the crisis playbook for creators: the transaction with your audience, the pile-on mechanics, and how to respond without feeding the algorithm that's eating you.

The Board of Directors Playbook

For boards that still govern like members can't see them. They can. The era shift, the paper trail, the spokesperson question, and why "it's the CEO's problem" is how boards end up as the story.

Want the doctrine behind the playbooks?

It runs weekly in the newsletter, free.

The paid membership goes deeper.

JOIN THE NEWSLETTER TODAY →