Audience-tailored talks with a
But Molly isn’t just about corporate crisis management. She’s also a master at making PR and Communications accessible to everyone, thanks to her popular Tiktok channel. Her unique approach has earned her a legion of fans, all of whom have benefited from her expert advice.
Whether you’re looking to learn about crisis management or want to up your PR game, Molly’s the one to call.
So, if you’re in need of a keynote speaker who can both educate and entertain, look no further than Molly McPherson.
Book her for your next event and see for yourself why she’s one of the most sought-after speakers in the industry.
Official Speaker Bio
In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.
As an APR-certified crisis management and public relations expert, Molly has a deep understanding of media culture that she puts to good use for her clients, as well as her half a million followers, who look to Molly to provide insight into celebrity actions, whether genuine or part of a PR stunt.
She is the author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis" and is currently developing her second book.
In her career, Molly is known as a PR visionary for updating crisis communication tactics, from pioneering FEMA's first digital media initiatives to creating some of the first online crisis web pages for the press as the director of communications for the cruise lines during pivotal events such as the 9/11 attacks and the Norovirus outbreaks in 2002. Molly has appeared on NPR, NBC News, ABC's Impact x Nightline, TMZ Live and Access Hollywood and has commented for numerous publications such as the New York Times, Los Angeles Times, and the Wall Street Journal.
In addition to being a popular keynote speaker, Molly is an Adweek Creative Visionary Award recipient and a Forbes contributor on crisis management. Her crisis communication mantra, "own it, explain it, promise it," underscores her position as a trusted authority in the field.
From Crisis to Control: Spotting Red Flags and Harnessing the Power of Social Media to Stop PR Disasters in Their Tracks
In today’s digital age, social media platforms like TikTok can make or break a brand’s reputation in a matter of seconds. One viral video or negative comment can quickly spiral into a full-blown crisis, leaving companies scrambling to defend their image and salvage their reputation.
But how can you effectively handle a crisis on TikTok or another social media platform? What steps should you take to protect your brand and come out on top? This session covers strategies and tactics that companies can use to defend their reputation against a viral attack on social media from Molly McPherson, who runs a popular TikTok account for analyzing well-known PR crises.
By examining real-life examples of brands that have successfully navigated crises on TikTok, as well as those who have stumbled and suffered reputation damage, Molly will also discuss the key principles of crisis management, including her PR response framework to help respond quickly and transparently, take ownership of the situation, and communicate effectively with stakeholders.
Participants will have the opportunity to work through hypothetical scenarios and practice applying these principles in real-world situations. By the end of the session, attendees will have gained practical skills and insights into how they can defend their brand’s reputation from a viral attack on TikTok.
The "PR Lady"
With over two decades of experience in public relations, emergency management, and the media industry, Molly’s innovative approach to online PR crisis management has become synonymous with success. Affectionately dubbed the “PR Lady” by her enthusiastic followers on TikTok, she shares invaluable leadership lessons from breaking news stories, all based on her unique Indestructible PR® framework.BOOK MOLLY TO SPEAK